In Mexico, embroidery is not only for women only. Goyo’s father has passed artisan techniques down his children, now Goyo is who making the designs and turn the stamps into the fabrics that will be embroidered. Every artisan has a specialty and they work together to construct their beautiful creation that have been sold around the world. Men started taking part a decade ago! This way the hands that once plowed the land, that held books to teach in schools or drove public transport, have now found a new occupation. There are a lot of men who work in embroidery, it's normal because of the contribution to the family economy. They support their families through this. At the beginning, there was a little resistance because this job was socially labeled as female only, but in recent years has opened a lot to men.
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